You may have noticed that I’ve had to take a break from posting here on Yoomost. My apologies for that but it’s because I’ve been working hard on relaunching TrippedOff.com. I had to review the site because we weren’t hitting our targets in terms of getting content contribution, and since it is largely a site reliant on user contributed content, this was a big issue. If you have a blog or a site that isn’t performing for you, I advise you to do the same. Take a step back and review just why the site isn’t working 100%.
When I did this, I realized that the site was too complicated. I basically put in every feature I could think of, with different sections that would drill down. The end result was that the site was confusing and because there were so many sections and different navigation bars, people coming to the site wouldn’t really know how to get to specific content.
So what was my solution? Simplify, simplify, simplify. I now have less sections and features. I removed the hotel and restaurant reviewing engine and sections, and now bundle them together with the other experiences. Also, for good measure I implemented a new design – cause, a good relaunch always needs a change in design
Also, to support all of this, I’m also looking at some offline marketing activities. I hired a freelancer in India to design some flyers and will be handing them out to backpackers all over Sydney.
So, hopefully, all of this hard work will pay off and we’ll meet our targets for content contribution. You can see the new relaunched site at http://www.trippedoff.com. As usual, any feedback is welcome